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Can A Small Web Site Make Any Money?
Every web site, no matter how small can make some money with affiliate
programs. Slap on any affiliate banner or text link and you're bound to
get some clicks eventually. But to really make money you have to have the
right combination of key elements.
CONTENT + TRAFFIC + THE RIGHT AFFILIATE PROGRAM = $
Without these three key elements you probably won't see much in the way of
income: (1) A website must be built and updated in such a way that the
content brings people back to the site over and over again. (2) The
affiliate programs must be related to the site content, so that the site
offers are of significant interest to the visitors. (3) The referral fee
must be substantial enough to make you want to promote the offer. When all
three elements are in place, you are on your way.
WHAT CAN I EXPECT TO MAKE?
Click-through rates are considered good if .5% to 5% of your referrals
actually buy something. You do the math for your website. If you're only
getting 50 visitors a day, it probably won't ever amount to much. But if
you build up your traffic so you're getting 100 to 1000 visitors a day,
then you are in a position to make a substantial monthly income.
CASE STUDY
Bob's site, RCguy.com is geared to radio-controlled airplane enthusiasts.
He publishes a guide to all the RC events and competitions, provides a
series of how-to articles, reviews new RC products, and offers free e-mail
problem-solving advice. In time he becomes the Internet "guru" for RC
enthusiasts. His content-rich site is now getting 500 hits a day (15,000 a
month) from all over the world. He joins an affiliate program and places a
banner link to RCstuffonline.com which offers discount deals. He gets $.10
per click-through and 10% of any purchases made.
In June Bob reviews a new airplane kit and tells his readers they can get
it at a great price from RCstuffonline During that month 150 of his
readers take his advice and visit RCstuffonline (150 click-throughs) of
which 15 people decide to purchase the airplane kit for $200 (15 sales
leads.) His affiliate check for June would include $15 for his click-throughs
and $300 for his sales commissions.
INCREASE YOUR OFFERS
While Bob isn't going to get rich from his single affiliate, it does make
his computer payment, his dial-up account fee, and some bonus money that
month. But he can do better when he adds five more affiliate links to
other related products such as books, magazines, newsletters etc. Why not?
It costs nothing and his efforts are now multiplied times five. He now has
five salespeople working for him instead of just one.
It's easy to increase your offers, but how do you go about increasing your
web traffic? Well, that's the next step and it takes more work and a
little ingenuity.
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